“Richard Chataway’s fine book attests to the power and profit of behavioural science in business. Displaying a firm grasp of the literature and sensitive to its thorny issues, on offer are effective behavioural solutions for all business types and sizes – practical and low-cost applications, honed over many years by a foremost practitioner of behavioural science. A great read and a business game changer.”
— PHILIP CORR, PROFESSOR OF PSYCHOLOGY AND BEHAVIOURAL ECONOMICS/SCIENCE AT CITY, UNIVERSITY OF LONDON, CO-AUTHOR 'BEHAVIOURAL ECONOMICS. THE BASICS'
“The better you are at understanding and influencing behaviour, the better you’ll be at business. This book is a must read for anyone who has a business / cause / brand to grow. Richard has put his advanced understanding of human behaviour into practice in how he has structured this book. It’s engaging, easy to read, has many applied examples and strong theoretical underpinnings. Read it now before you miss out.”
— ADAM FERRIER, FOUNDER THINKERBELL, AUTHOR OF 'THE ADVERTISING EFFECT: HOW TO CHANGE BEHAVIOUR', AUSTRALIAN TV/RADIO PANELLIST AND COMMENTATOR AND WRITER FOR TIME, THE GUARDIAN AND THE WALL STREET JOURNAL
“Brilliantly inspiring - with his warm, witty approach Richard shows practical ways for businesses to go from hearing about behavioural science to actually profiting from it”
— BRUCE DAISLEY, AUTHOR OF SUNDAY TIMES BESTSELLER ‘THE JOY OF WORK’, AND HOST OF THE UK’S NUMBER 1 BUSINESS PODCAST, EAT SLEEP WORK REPEAT
“If you buy one business book this year, make this the one. A handbook on how to apply behavioural science the right way for your business. Provides a powerful exploration of behavioural science and how it applies to the future of your business - the perfect guide for anyone who is looking to up their game in 2020 and beyond.”
— PAUL ARMSTRONG, FOUNDER OF EMERGING TECHNOLOGY CONSULTANCY HERE/FORTH, JOURNALIST FOR FORBES, REUTERS, AND EVENING STANDARD, AND AUTHOR OF ‘DISRUPTIVE TECHNOLOGIES’
“A breath of fresh air - a brilliant behavioural science book that focusses on the practical application of the topic rather than the abstract theories. Drawing on a wide-ranging set of applications, from launching the world’s most successful quit smoking app to refining call centre scripts - there’s plenty to interest anyone interested in the business application of behavioural science.”
— RICHARD SHOTTON, AUTHOR OF 'THE CHOICE FACTORY'
“To make decisions while effectively ignoring psychological or perceptual factors is disastrous for business decision-making. It will take time to redress the balance – but thanks to books like this it is starting to happen”
— RORY SUTHERLAND, TED TALK SUPERSTAR AND VICE-CHAIRMAN OF OGILVY GROUP UK
